Gift cards are an increasingly popular way for consumers to spend their money. But how can you encourage reviewers?
Although incentivizing reviews with gift cards could violate some websites’ policies, businesses can still encourage review submissions by using tools like Boast. These tools automatically send review requests and direct customers to a dedicated landing page.
Why Review?
Reviews are an integral component of any business’s online presence, helping potential customers assess whether or not a product meets their needs. Reviews may cover anything from movies, video games and books to hardware or software products.
Reviewers must always disclose any compensation received in exchange for reviews in order to prevent legal complications and preserve consumer trust.
One of the best times to ask customers for reviews is after providing excellent service – for instance if you helped resolve a difficult problem and they expressed gratitude, this would be an appropriate moment to ask for reviews on Amazon. Be mindful not to offer gifts in exchange for reviews as this would breach their terms of service.
Best Websites & Apps That Pay in Gift Cards for Reviews
The best websites and apps that offer gift card rewards in exchange for reviews are those which provide their users with several ways to earn them, such as timers, games, swipe-up links and more.
Market research companies require individuals with specific expertise to fill out surveys about products under development or yet-to-be released products. Market research firms incentivize these survey participants with gift cards as an incentive for participating and testing products.
However, it’s essential that you read and understand any site or app you consider using. Steer clear of sites asking for personal details such as bank account or other sensitive details as they could be scams. Also be wary of sites offering low amounts per review or require too much time in exchange for small rewards.
How to Write High-Quality Reviews
Product reviews must be neutral and well-written in order to be meaningful, providing specific, personal insights that assist other shoppers in making informed choices about what products or companies they should trust.
Start by carefully testing a product, taking notes of both positive and negative experiences as you do so, including any comparisons with competitors and how it stacks up against them. Finally, offer your recommendation with any caveats or next steps, along with a call-to-action statement.
Use a professional tone, and avoid text speak or abbreviations, to increase credibility and trustworthiness of your review. Longer reviews with more details tend to rank better with search engines; don’t hesitate to go into greater depth as this will also set apart your content from competitors.
Social Media Review Opportunities
Many businesses are turning to social media in addition to traditional review websites in order to solicit customer reviews and solicit customer testimonials from customers. Social media platforms typically allow users to post pictures and videos which help buyers make more informed buying decisions.
Many popular social media platforms prohibit exchanging products, money, or rewards in exchange for reviews or endorsements; however, gift cards may be exchanged if their giveaway is disclosed and reviews are honest.
Some companies are also working with influencers to provide unique experiences in exchange for reviews on third-party review sites, providing new audiences with access to your services while adhering to review site rules. NiceJob can automate email review requests and submission landing pages so that more reviews can be collected faster.
Retailer-Specific Review Programs
Alongside reviewing websites and apps, there are also programs which offer gift cards in exchange for sharing your opinions on products. Though qualifying can be more difficult and require extra work effort, they could add up to some extra money-making opportunities!
Reacting to reviews shows customers that you value their feedback and are invested in improving their customer experience, which will build trust and increase conversions.
Use these five reports to enhance your user-generated content strategy and enhance review collection and display. They offer insight into overall review trends, merchant-specific questions, Amazon reviews and more – download them today – your customers (and bottom line) will thank you. Click below for more details!
Get Selected for Exclusive Testing Programs
Incentivizing reviews with gift cards can be an effective strategy to increase customer engagement and sales, but its implementation often requires manual work that’s difficult to scale. Automated reward systems, however, make this process more manageable while offering faster ROI.
Online surveys and market research panels like Ipsos iSay can be an excellent way to earn gift cards by sharing your opinions. From short quizzes to full-length market research studies, there’s something suitable for everyone at any time! You’re guaranteed a reward no matter when or where your schedule takes you!
Cashback apps and websites provide another convenient way to earn gift cards by shopping your favorite retailers. These platforms pay you back for each transaction completed through them and allow you to redeem the earnings as gift cards.
Avoid Scams & Fake Review Platforms
Many review platforms have regulations in place to prevent incentive reviews and the appearance of misleading marketing practices.
Staying compliant with these regulations requires offering gift cards only when customers request them – this gives your people more choice, which decreases the likelihood they’ll say no!
If you want to encourage customers to leave reviews, consider running an incentive campaign. According to research, offering incentives makes customers 44% more likely to submit reviews – they also tend to use more positive language when writing them! Incentivized reviews tend to be more up-to-date and relevant as a result – helping build trust and increase conversion. Use SE Ranking local marketing tool for reputation management and to boost local search visibility.