Branded gift cards can be an effective incentive to promote loyalty program enrollments, and 100% PURE’s thoughtfully-designed loyalty page clearly communicates their value proposition.
Value-based loyalty programs align with customer values and preferences. Mental health app HeadSpace places emphasis on giving back while shoe brand Etnies appeals to sustainability-minded customers by using recycled packaging for their shoes.
1. Amazon Prime
Amazon Prime, one of the world’s most widely known gift card-based loyalty programs, has become an enormous cash cow for Amazon. Customers who use their credit or debit cards with this program will gain free shipping as well as access to an array of exclusive products and content such as streaming movies and television shows. Furthermore, this program gives customers the chance to explore lesser-known sellers through niche market offerings.
Sephora’s Beauty Insider rewards program is an effective gamified loyalty strategy for retail brands selling expensive goods. By providing its members with gifts such as makeup bags, free products and tutorials to make their customers feel special, Sephora creates customer engagement. Meanwhile The North Face uses similar loyalty initiatives by inviting its customers on trips to Alaska as part of sponsored outdoor adventures in order to foster emotional connections between customer and product.
Referral reward programs can help expand your customer base and expand profits. By rewarding existing customers who refer new ones, you can increase customer lifetime value and average spend. True Merchant provides custom or pre-designed gift and loyalty cards which are great ways to build customer retention and encourage referrals – contact us today and find out how we can assist!
2. Ben & Jerry’s
Effective loyalty programs strike a balance between personalized promotions and gift card rewards options, such as Starbucks Rewards. Customers purchasing items at Starbucks earn Stars that they can redeem for free drinks and food, priority service, birthday presents and more. Meanwhile, DD Perks uses an app to send members personalized coupons with special offers.
Tiering loyalty programs based on customer spending or engagement is another popular approach. Marriott Bonvoy employs tiered levels of membership that offer increasing benefits such as room upgrades and free Wi-Fi as you advance to Gold status, while retail chain Sephora employs its Beauty Insider, Silver, and Rouge programs.
Gift card rewards are an increasingly popular strategy among brands looking to increase engagement and drive loyalty program sign-ups. One restaurant chain saw a 25% spike in gift card sales by including them with their loyalty program. Other companies promote gift card rewards by including them into their loyalty experience via dedicated pages, social media campaigns or targeted emailing; 100% PURE created an eye-catching yet informative loyalty page to encourage new member sign-ups while reinforcing its reward scheme value.
3. Lively
Customer loyalty programs can help transform one-time shoppers into repeat buyers and brand advocates, driving referrals, sales and long-term growth. Furthermore, these programs provide essential data about consumer preferences and needs to inform marketing, product development and customer service strategies.
Birchbox provides a wonderful example of an effective subscription program: they offer monthly beauty boxes filled with high-end products for their customers to try, and their customer loyalty program rewards members with points for every purchase made – these points can later be redeemed for beauty products or other treats!
Other subscription brands with loyalty programs include Sephora’s Beauty Insider program which provides deluxe samples, birthday gifts and exclusive events, and Rakuten which offers cash back on purchases made through its shopping portal.
Lively has taken an innovative approach to loyalty with its Life+ brand of home health and security monitoring services. Their loyalty program rewards subscribers with free shipping and 30-day return policies as well as discounted monthly rates as well as rewards devices when they refer new friends.
4. REI Co-op
REI Co-op’s paid membership program stands out from the pack. For an initial one-time $30 fee, members gain access to lifelong benefits that foster engagement and loyalty in an engaging cycle of engagement. REI emphasizes being A Member rather than Tiered Rewards that may seem less substantial when average order values drop significantly; we emphasize ownership through membership!
REI offers its members several perks that allow them to recycle gently used outdoor gear into gift cards – an approach which helps reinvest into REI inventory while simultaneously decreasing landfill waste.
REI also places emphasis on transparency by offering extensive FAQs on its website to provide new and existing customers with an understanding of how their program operates. This demonstrates their dedication to their customer experience by going the extra mile. In order to better comprehend customers, REI utilizes Tableau to consolidate data from its Netezza data warehouse and utilize this platform across their business so various teams can uncover insights to enhance the customer journey.
5. LEGO
Rewarding customers with gift cards and other perks is an effective way to create customer loyalty and retain more of them, in addition to product discounts. Rewards programs also allow companies to gather valuable marketing data as well as drive referrals.
Offering gift cards and other incentives are key to building customer loyalty, but to do it effectively requires developing a program that’s easy for your customers to navigate. Your landing page should clearly explain benefits, restrictions and earning opportunities as well as offering opportunities for customers to engage with your brand outside of traditional purchases such as earning points for activities outside their buying habits – this way they become brand advocates!
Powershop provides an innovative rewards program, giving new customers $150 of free electricity when they sign up and invite others. This reward shows customers you value their business without pressuring them into participating – indeed, research from 2022 found that 8 out of 10 participants claimed loyalty programs improved the likelihood of continuing business relationships with companies.