Fitness challenges have always been a great way to boost engagement and participation from members both on social media using branded hashtags and in real life. Many fitness challenges utilize a points-based wellness system which motivates participants to achieve fitness milestones by way of non-monetary rewards.
Create campaigns for autumn like “Fall Back into Fitness” that help members regain momentum after summer or design holiday themed classes. Inviting non-members to these classes could result in a significant increase in memberships.
User-Generated Content Challenges
User-generated content is an effective way to engage members, create community spirit, and increase visibility of your gym. Run fitness challenges such as the 30-Day Transformation Challenge and ask participants to post their progress using your branded hashtag – posting results online helps keep members engaged even when they can’t attend classes in person; online workout groups provide accountability and support, while TikTok makes short, engaging videos about training tips or class previews!
Online Workout Groups
Virtual workout sessions allow users to participate during times when they are unable to make it to the gym and foster community building. Organize monthly challenges such as the 30-day transformation challenge where participants showcase their progress using designated hashtags to boost interaction and reach. Instructor-led videos provide social proof; online fitness quizzes or live Q&A sessions with members can enhance social motivation and accountability. Lastly, conduct seasonal promotional campaigns with class names like “Pumpkin Power Pilates” or “Autumn Burn Bootcamp” which are aimed at achieving post summer fitness goals while cultivating sustained membership growth.
Points-Based Wellness Programs
Incentivised wellness programs can be an invaluable way of recruiting and retaining employees. By encouraging healthy lifestyle choices, such programs can reduce absenteeism and healthcare costs while increasing job satisfaction – though, to maximize its advantages employers should consult a compensation professional first to ensure compliance with IRS regulations and that taxable benefits remain minimal.
Points-based wellness programs incentivize participants for participating in health-related activities by rewarding them with rewards, like Evidation’s mobile app that awards credits for exercise, eating vegetables, stretching or meditation sessions and doing stretches and meditation. Gamification approaches like this one can increase engagement with your program while simultaneously offering incentives to continue participating.
Other incentives might include gym and relax promotions with local spas or massage studios, which helps both promote your fitness facility while drawing members who appreciate post-workout recovery and relaxation. Bundled membership and drink subscriptions can also increase sales while decreasing administration costs.
Employer wellness programs that provide incentives that are accessible and convenient for employees will likely experience greater success. One example would be hosting live sessions using Bright Breaks, an online workout platform offering self-guided exercises such as seated yoga, chair stretches, mindfulness sessions, etc. which can easily integrate into work platforms while providing low barrier to entry for employees with busy schedules.
